Nintendo is carefully weighing multiple factors as it determines the price point for the highly anticipated Switch 2.
While industry analysts speculate that the next-gen console will land at around $400 when it launches later this year, Nintendo has yet to confirm any official pricing.
During a recent Q&A session with investors, company president Shuntaro Furukawa addressed the topic, acknowledging the impact of inflation and currency fluctuations since the original Switch debuted in 2017.
“We are aware that, in addition to how inflation is currently proceeding, the exchange rate environment has also changed significantly since around the time we launched Nintendo Switch in 2017,” Furukawa explained. “We also need to consider the price range that consumers expect for Nintendo products. We think a multifaceted consideration of these factors is needed when deciding on the price of a product. I cannot tell you a specific price for Nintendo Switch 2 at this time, but we are taking various factors into account.”
What Price Do Consumers Expect?
When the original Switch launched, it was priced at $299.99—a price point Nintendo has largely maintained for nearly eight years. In that time, the gaming industry has seen dramatic shifts, with competitors like Sony and Microsoft raising the prices of their current-gen consoles in response to increased manufacturing costs and global economic changes.
If the Switch 2 does indeed launch at $400, it would represent a significant jump from the standard Switch price but could be justified by upgraded hardware and new features. For comparison, the OLED model currently sells for $350, while the more budget-friendly Switch Lite costs $200. While Nintendo has yet to reveal full details on specs, early glimpses of the console suggest a more powerful system, making a $400 price tag seem plausible.
More Details Coming Soon
Nintendo has announced a dedicated Switch 2 showcase set for April 2, where fans will get a deeper look at the new console following its initial reveal. The first glimpse of the system teased an updated form factor, what appeared to be Mario Kart 9, and even hinted at a possible new ‘mouse’ mode for the Joy-Con controllers.
However, many questions remain unanswered, including what changes have been made to the Joy-Con design, how powerful the hardware truly is, and what functions the new ports might serve. Hands-on events are also planned in select cities, offering players an opportunity to try the console for themselves.
Meanwhile, Furukawa confirmed that Nintendo has no plans to reduce the price of the current Switch, even with its successor on the way. So for those hoping for a price drop on the original model, it seems unlikely—at least for now.
